SAMANTHA BAKER

Board Member

Samantha Baker is a strategic Product Marketing Manager with extensive experience in financial services and lending products. She has led go-to-market initiatives, refined customer journeys, and developed messaging frameworks that drive measurable business growth. Known for her analytical approach and creative storytelling, Samantha excels in environments where strategy and execution intersect.

A native of St. Louis, Samantha holds a Master of Business Administration from Lindenwood University and a Bachelor of Science in Advertising from Northwest Missouri State University. She is passionate about building products and experiences that empower consumers and strengthen their financial wellness.

Samantha enjoys interior design, discovering new restaurants, and spending time with her husband, Mike, and their daughter, Rue.